Kudos is a new bar and club that has opened up in Aylesbury in Buckinghamshire. The club needed a name, brand, website and flyers to launch with and this was achieved within a month of working with them.
The brief was to create a brand which was sophisticated and professional - attracting bar and club goers in their twenties and thirties (rather than teenagers). The look they wanted was a 'Marbella' club feel - mediterranean, clean and spacious.
The logo design gives the club a clean and modern look and feel, with its use of colours and font. The font was adapted specifically for the club. The logo works black and lime green on white, or white and lime green on black. The logo works well throughout the bar and club and is used on a number of materials.
The website design and flyers are branded with the colours of the logo and the club. They are bright and eye-catching, yet sophisticated and appealing to the right clientele.
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