Remember the days of carpet bombing and unwanted junk mail falling out of your letterbox and blocking the doorway on an often daily basis? As a result, savvy brands turned to digital marketing instead through online advertising and email targeted campaigns. But wait … is that a direct mail promotional pack I find on my doormat?According to researchers, receiving a letter or pack in the post is far more personable than getting something via a computer, laptop or iPhone, and often a more targeted way of communicating with an audience. You feel kind of special getting your very own letter with your name on it, and people will take the time to at least open an envelope addressed to them as opposed to simply clicking ‘delete’ on an unwanted email (all too easy).
And so it seems, well-known brands are stepping up their marketing approaches by going full circle, and offering both a digital experience backed up with direct mail marketing and are seeing some fantastic results! Whether you like it or not, direct mail is certainly coming back with a very big bang. Let’s see how long the love affair lasts…
If you think a direct mail campaign could work for you, let the team at Holly Small Design create it for you.
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