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Mar 8, 2012

Florence Nightingale Hospice Charity Rebrand

Working with the Florence Nightingale Hospice Charity is proving to be very rewarding! We have just completed the rebranding for the Hospice and it was great to be invited to their Annual General Meeting where the new brand was unveiled!

Florence Nightingale Hospice CharityWorking with the Florence Nightingale Hospice Charity has been a wonderful experience and a welcome challenge. With so many caring staff and volunteers it is clear that they genuinely care for their patients. The rebranding of the Hospice Charity therefore needed a sensitive and empathetic understanding of their organisation. There were potentially alot of people to please!

The end result was a logo which was designed to encompass people of all ages, male and female, joining together to form what is now referred to as 'the circle of life'.

It was extremely rewarding to be at the AGM where the new brand was revealed as everyone's reaction was extremely positive (phew!) and satisfying to be so integral.

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