NIVS Pond Filters

Business card design

NIVS is a truly brilliant and ingenious mechanical pre filter which offers 99.9% filtration set about designing and improving a standard vortex and was invented by Tony Lovell in 2008 who created a complete system by incorporating a vortex and sieve in one.

The result

The NIVS logo combines the clean water colour along with the bright orange of the coy carp. The ‘S’ represents the vortex movement and combines the clever illustration of an abstract coy carp.