S&L Carpets

Branding Design

The brief

Established in 1968, S & L Carpets is a family run business based in Bushey.
They have an enviable selection of carpets, wood and LVT flooring with experienced fitters who go above and beyond to give the customer exactly what they want.

The result

For this logo design, we used a fresh and on-trend palette, incorporating green and grey.

Associated with the opportunity to make a fresh start, we thought this was very apt for a company that offers customers a fresh new look to update their homes if they’re looking to change the personality of the house.

The image itself unites the variety of flooring types that S & L Carpets provide in one square. It encompasses carpets, floor tiles, and the different textures available.

We used a modern serif as the typeface to bring tradition and modernity together with the colour scheme and image.

The fresh new logo design now reflects in one image, the range of products which S & L Carpets offer with a nod to their family history and the fact that they are in trend with the latest styles in carpets and flooring.