Why NOW is the moment to focus on marketing.

In this new world, where are all spending more time at home, your online presence is now more important than ever.

With lockdown in effect, and COVID-19 continuing to disrupt “business as usual” across all industries, why do we think that THIS is the time to focus on online marketing?

We have less face to face interaction and while we spend most of our day on our laptops or mobiles, we’re absorbing more information online than ever before.

With a higher demand for fresh content to be excited by, this is your chance to get ahead of the competition who may be slower to react.

But where do we start?

We’ve listed 5 key things to do during lockdown which will benefit your business now – and in the future.

1. Offer online shopping

Does your website offer the option to shop online?

While other suppliers are struggling to provide confirmed delivery slots for products, and the queues at the shops test people’s patience, this is your chance to extend your offering to online shopping.

All you need are products or services and we can help with the rest, with simple and affordable e-commerce options available to suit your needs.

2. Social media posts

If you have a store, and have had to close it temporarily, it doesn’t mean you should stop marketing activities. It’s always a good time to work on your marketing. In fact, now is THE time to get noticed. Doing this consistently will build trust with your audience, making them remember you and wanting to buy from you.

Even 30 minutes daily to connect with your target audience will keep you in their minds once you are able to start trading again.

-       Be relevant in your content.

-       Be consistent in your postings.

-       Choose the right social media channel for your products or services.

3. Review your branding

With additional time that lockdown may be allowing for many of us, it is a great time to check if your branding is portraying the right message consistently in all elements of your business.

4. Keep your content fresh

This is an excellent time to get creative and design new or update existing imagery and content for your website. Fresh content keeps people wanting to come back for more, and the reason why visitors will return to your site.

Is your About Us and Services section up to date? Do you need to add in a new blog page? Now’s the time to get ahead of the curve and get the attention of people who are ready to buy now or once we are back to normal.

5. Homepage hygiene

It’s the first page that visitors see, and it will be the first thing to influence whether a visitor will continue to stay on the site or leave.

Make sure you’re regularly updating your homepage, with new imagery, and highlighting any special offers you have at present.

So, how can we help you during this time?

If you need help with any of these or even if you’re not sure where to begin, get in touch with us by emailing holly@hollysmalldesign.co.uk or give us a call on 01923 260519 as we’re always on hand to guide you on the right path.