5 key things to help us create your perfect website.

Your website is your shopfront, the door for online customers to open and the first thing people will see about your brand, so its important we get it right.

You might have the vision picture perfect in your mind but translating that into something others can understand can be a bit daunting and challenging.

So, we’ve broken this down into 5 key things to think about when speaking to us so we can bring your vision to life while making sure it meets the needs of your business.

What is the purpose of your website?

  • What are the key things you want these customers to do on your website?
  • What services or products are you selling?

Why do we need to know this?

This helps us to ensure that we build a website fit for purpose and make sure customers can navigate around the site with your end goal in mind.

Who is your website for?

  • Who are your target customers?
  • Why would they visit your site?

Why do we need to know this?

If we don’t know who you’re targeting, how can we make sure the content and layout is designed to attract those customers?

How do you want to be perceived?

  • What is the personality of your brand?
  • Is it a thought leader in the industry, is it fun, exciting, caring, sophisticated?

This also ties in with who your target audience is so think of who your ideal client is and why they would select your brand.

Why do we need to know this?

It takes 0.05 seconds for someone to form an opinion on your website and this will determine whether they follow the journey or leave the site.

Which means you have 0.05 seconds to make a great impression. This is where branding is king: Structure, colours, fonts all need to visually represent your brand in the best possible way.

Where is your domain is managed?

  • Do you have a web domain name already?
  • If so, who is it managed by?

Why do we need to know this?

Your domain is critical to your online presence. It controls who can get to, for example, your website, your email, your blog etc. And in short, we can make sure its pointing to where it needs to so that everything works correctly.

Of course, we don’t leave you to do this by yourself, so if you do need some help, we’ll be right on hand to help you.

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