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A Closer Look:The Importance Of Having a Mobile Friendly Site
Gone are the days of loading up desktops and hefty computers to access websites. In this ever-changing landscape and internet era, most of our quick searches, article reading, and online shopping is done via our mobile phones. Even though we may not want to admit to ourselves the number of hours we spend using and scrolling on our phones (which on average is over 4 hours), it is certainly the case that our internet habits, and particularly spending habits, are constantly evolving. One of the things that we can agree on, though, is the brevity of our attention spans. If a page is not responding and the loading time is slow, we quickly turn our attention to something else or indeed, become another user ‘bouncing’ off a site. Why is it so important to have a mobile-friendly site and what effect will it have on potential revenue?
Accessibility and Improving User Experience
When you build a new website, one of the main factors you must be aware of and adhere to is user experience. Ultimately, your website is a place for you to showcase your offerings – your products and services. With this in mind, it is pivotal that you remind yourself and your team about how important the navigational experience is when it comes to your users. If a site is confusing and there’s lots of muddled information, you will struggle to convert those clicks into revenue. However, with a fully functional and clearly mapped site, you increase the likelihood of receiving new customers or developing a greater relationship with current customers. Furthermore, when your site is accessible and easy to use on mobiles, this might lead to you seeing improvements in your revenue – yay! When the average user’s attention span is 6 seconds, you’ll need to get them engaged, and fast.
Being On-Trend
You might not be bothered about staying up to date with the latest fashion trends, but one thing you should be up-to-date on is understanding the demand of the digital age. When users spend an average amount of 2 hours and 24 minutes on social media per day, it is important to recognise the effect that this has on their shopping habits. More scrolling, more ads, more clicks...your website. Once users reach your site, they need to be able to rescale and resize content with ease. If they are able to find out what they’re looking for in a matter of seconds, even better. It has been proven that scrolling leads to sales too. Compared to 2019, Shopify has seen a 47% increase in growth during the first quarter of the year. Stats like this, combined with super-instant payment methods such as Klarna, Google Pay, and Apple Pay, demonstrate how imperative it is to make your site mobile-friendly.
SEO: Moving up in the Rankings
Did you know that Google includes mobile data in its rankings? When Google comes across your site, it will index it first and base your website’s search ranking on mobile data. Why is this significant, though? Well, the key take-away from this is that despite your site being optimised for desktops and computers, you must also spend time ensuring that it is optimised for mobiles. You must check that your content and meta-descriptions are just as accessible via a quick search on your mobile since they are the first key snippets of information Google uses for its rankings. With a fully optimised site and enhanced mobile compatibility, you could be well on your way to securing those extra sales and clients.
Summary
While it is important that you keep up with the latest website and social media trends, it is essential that you build and alter your site for the sake of your business, first and foremost. With excellent mobile compatibility, you could see your bounce rate decreasing and your conversion rate rise significantly. In the digital age, it is vital that you learn to accommodate the needs of your consumers. Get your team together to create an SEO-driven, mobile-friendly site!
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