Branding Design

Acorn Motors-02

The brief

Our client, Acorn Motors, who are an established firm with over twenty-eight years of experience, are based nearby in High Wycombe, in and amongst the Chiltern Hills. Having served the community and developed great reputability over the years, our brief for Acorn Motors’ branding design was left open, yet with the need to display their professionalism and reliability. They currently have full workshop facilities where they provide mechanical repairs and a wide range of vehicle and motor servicing. In addition to this, Acorn Motors also provide an air conditioning service for all cars and light commercial vehicles, regardless of their make. The logo design needed to portray their experience as a company, as well as nod to their offerings. We took on this task with an abundance of creative licence and had the opportunity to experiment with various logos and brand designs.

The result

When it came to developing the logo design, we arrived at the conclusion that we could combine the undulating Chiltern Hills with the shape of a car, meaning that we could convey their professionalism and offerings, as well as the fact that they serve the Chilterns area. The subtle outline of the car within the logo design is enough for customers to understand their services, but also nods to the Chiltern Hills as an area of ‘outstanding natural beauty’. The contrast of the light and dark greens makes for an immediately recognisable logo and assists in endorsing the great reputation that Acorn Motors have acquired over the years. In addition to this, the decision to include the acorn above the ‘c’ felt like a fitting finishing touch to the overall brand design and works to solidify the image. By using a legible, modern font, it also becomes clear that Acorn Motors are an inviting and welcoming company, where no job is too much hassle. We believe that the brand design connotes professionalism and a modern eye, whilst also making clear where Acorn Motors are situated.