Branding for Pharmaceutical Companies
All successful businesses have a strong identity, and this is as a result of branding - an instantly recognisable (and therefore trusted) logo, and perhaps a slogan, that sums up who they are, what they do and their core values. It is especially important for the Pharmaceutical Industry to build trust and loyalty in the patients to their brand. At any one time approximately 49% of people are taking at least one prescription medication. So although many of us rely on these drugs to have a decent quality of life, most patients just see them as a tablet or injection they have to take. What is important for Pharmaceutical Companies is to focus on the patient and their health condition, and be seen to be empathetic and helpful, rather than just trying to sell a product. Your brand is useless if patients feel that it has no value to them beyond popping a pill.
Your brand therefore needs to be associated with helpful information. For a start, your website should not just be an online advertisement for your product, but an online haven in which patients can share information and experiences, and be able to ask questions about what they can expect from your treatments. They need to know that you understand the ins and outs of the health conditions they are suffering from. To give an example, Lilly created an online community for "Sarafem", the antidepressant drug, a few years ago.
As you know, the Pharmaceutical Industry is a highly competitive marketplace, in which many companies are in competition with each other in each class of therapy. For this reason, branding is especially important to Pharmaceutical Companies, and that is what we can help you with at Holly Small Design. We can also help you develop your brand on social media; there is a lot of misinformation out there and with the help of informative posts you can guide people in the right direction and give yourself credibility and trustworthiness at the same time.
And last but not least, we will consult with you in designing the perfect medical logo, one which is immediately recognisable and is unique to your business. We believe that simple logos are more easily remembered and therefore more effective. This will make you immediately stand out from your competitors. And it is also a great idea to have a slogan, like many of the top brands do, for example John Lewis - Never knowingly undersold; Nike: Just do it; McDonalds - I'm lovin' it. This helps identify you even more amongst all the other Pharmaceutical brands.
So if you would like our team at Holly Small Design to create a brand that is just right for you, give us a call Monday to Friday 9am to 5.30pm on 01923 260519, or email Holly - firstname.lastname@example.org