The brief for L2D was to create a generic brochure which could be versatile and easily updated without too much cost to replace the content. We advised that the most flexible format would be a generic folder design which could hold several inserts.
The folder design incorporates L2D's logo and utilises a broad spectrum of imagery. The inserts are stepped in height in order to see all the contents. There is also a generic style insert which fits in behind the others which can be overprinted by the client - keeping the project affordable and very cost effective to produce. It is also very versatile - enabling each individual insert and its content to be updated separately.
Holly Small Design has also been responsible for L2D's stationery design and web design.