Branding design

Established in 1991 at Birmingham Heartlands Hospital, Cytocell is a significant European manufacturer of FISH probes and has a well-established worldwide distribution network for its products, covering more than 60 countries.

The result

As one of the OGT brands, the CytoCell brochures have been evolved to bring them in line with the company branding, yet retain the identity that the company has built with its customers.