CytoCell is a division of OGT and was acquired by OGT a few years ago. CytoCell is known as a standalone product brand, and the brief was to ensure that all the CytoCell materials followed the new OGT branding and retained the CytoCell name. Our brief was to rebrand all the existing CytoCell literature using the new brand style agreed by OGT.
CytoCell is defined by a palette of magenta shades. This distinguishes it from the other OGT products. The materials we rebranded included packaging, product brochures, scientific posters, promotional merchandise, white papers and labels.
The finished pieces all compliment each other and fit in with the overall rebrand.
The project included over 30 items and ran over several months. As part of the project, we set up a project management board using Monday.com that enabled OGT to see the progress across each item, alerting them when work was ready for review and approval.