CytoSure is a division of OGT. After acquiring and developing other brands, our brief was to ensure that all the CytoSure materials followed the new OGT branding and retained the CytoSure name. Our brief was to rebrand all the existing CytoSure brochures and literature using the new brand style agreed by OGT.
CytoSure is defined by a palette of turquoise shades. This distinguishes it from the other OGT products. The materials we rebranded included application notes, product brochures, scientific posters, exhibition graphics, promotional merchandise, white papers and labels.
The finished pieces all compliment each other and fit in with the overall rebrand.
The project included over 40 items and ran over a number of months. OGT were able to see the progress of each item using our project management platform. They were also able to comment and review each item as the project progressed.