We're coming to the end of another busy year, and you'll have been thinking about and planning your business marketing strategy for 2017-18. Now's the right time to take a good look at your existing website - functionality and design, and ask yourself, is it really up to scratch?
Spend a little, not a lot
Putting some money aside for giving your website a full MOT must be right up there at the top of your list of 'things I must do before next year'. After all, your website is the online face of your organisation to the outside world; to both new and existing clients and customers. Updating and revamping your site to ensure it's CURRENT and in tip-top shape, doesn't have to break the bank either.
3, 2, 1, Tech-off!
We all know how frustrating it can be when you excitedly click on a website to check out a new product or gizmo, and it looks all singing and dancing, so your first impression is really great. You go away a very happy bunny. But then you try typing in that same address the next day away from your desktop, on your iphone or ipad and it simply doesn't work properly or even look the same with the pages all jumbled and illegible. You can't scroll down or see anything clearly. It really is enough to turn anyone off, and usually does. If you want people to like - even love your business and engage with your brand, you have to take the time to invest now to ensure your website is responsive, mobile-friendly, easy-to-navigate, and fully optimised for search engines like Google. Getting this right is absolutely critical for the future growth and success of your business, particularly if you are just starting out.
Lead rather than follow
At Holly Small Design we offer bespoke website packages and creative services. Working closely with you, we will create a truly unique, show-stopping and appealing website that is multifunctional, clean and most importantly, capable of leading the way in today's SMART world. There's no point having a middle-of-the-road offering, not if you want to stand out from the crowd. And you don't want to be lagging behind on the technology front either, as you'll soon be forgotten about, or worse still, not even found in the first place. It can be very lonely in cyberspace out there on your own.
Be responsive, it’s the way forward
How responsive is your website? By that we mean how does your site respond to a user’s behaviour and environment. By testing and identifying the areas of improvement for your website, you will be ticking those boxes which can help retain those visitors who have made the journey to your site. Questions at the top of your website checklist should include: Does my site load in super speedy time - ideally a few seconds maximum? Do I need to squint or zoom in on my content or is it easy to read? Am I enjoying the experience of navigating around my site? No holds barred when health checking! Be thorough and TEST, TEST, TEST until your heart's content!
The sky's the limit for 2017
Right here, right now, you need to set your standards high. As technology moves on as fast as lightning, and your competitors act, you should too. The proof is in the pudding when you start seeing a rise in visitors to your site, and in turn an increase in sales and profitability. Let us help you to get your business marketed via the worldwide web! After all, the web world is already out there, waiting for you.
For a bespoke, responsive, mobile friendly website call Holly Small Design today visit www.hollysmalldesign.co.uk or call 01923 260519