Florence Nightingale Hospice Charity

Business card design

Based on the campus of Stoke Mandeville Hospital in Aylesbury, Buckinghamshire Florence Nightingale Hospice is run by Bucks NHS Healthcare Trust, and partly funded by Florence Nightingale Hospice Charity.

Florence Nightingale Hospice Charity provides a range of palliative and end-of-life care services to people in Buckinghamshire and parts of Oxfordshire and south Bedfordshire who have life-limiting illnesses.

The Charity has a strong identity that it shares with its staff, volunteers, donors and supporters making it a caring, compassionate, committed, ethical and honest organisation that raises money for the good of others.

The result

The task of rebranding FN was not one that was taken lightly. The organisation needed to rebrand in order to be visible on the high street and when placed alongside other worthy charities. They also had to be seen to be creating a new brand for all the right reasons and have a brand that accurately reflects what they do.

The result

The colours we chose were a combination of magenta to stand out and two greens to represent new growth and life. They are fresh and as far from morbid as possible. The imagery represents childhood and adulthood, male and female life. The 'Circle of Life' as it's now referred to can be used on its own or with the wording to represent the brand.

In the client's words…

“Deciding to change our corporate identity and brand after so many years was a decision that we didn’t take lightly. We had several agencies present and pitch for the work and we felt that Holly Small Design was the right company to work with, and Holly has exceeded all our expectations.

“Holly was easy to work with and kept us on track, displaying a genuine understanding of the complexities of our brief and producing a logo which encompassed all that we asked of her and which was well received by trustees, staff and volunteers alike.

“We are now in a position to move forward and increase our profile with a professional image which is a true reflection of our organisation and its services.”

Pat Dodge
Chief executive