Florence Nightingale Hospice Charity

Branding Design

Florence Nightingale02

The brief

After conversing with members of the Florence Nightingale Hospice Charity, it became clear that we had to create a new branding design that made them both visible on the high street, but also accurately depicted their organisation. Based on the campus of Stoke Mandeville Hospital in Aylesbury, Buckinghamshire, Florence Nightingale Hospice Charity provide a range of palliative and end-of-life care services for people suffering with life-limiting illnesses in the Bucks, Beds, and Oxfordshire area. For the logo design, we needed to convey the compassionate, caring, and professional nature of the Charity. Having already established a committed and honest identity as a Charity, it was up to us to develop a business card design that represented their core values and the amazing work they do.

The result

With a specific brief from Florence Nightingale Hospice, our task was to ensure that all of their requirements were met, from the logo to the overall brand design. We wanted to have colours that were both legible on the business card and worked in tandem to represent new growth and life. With this in mind, we decided upon using magenta, light green, and dark green as a way of conveying this message. The colours used on the business card design portray the welcoming and compassionate personality of the staff and volunteers at Florence Nightingale Hospice. In addition, the logo design embodies the ‘circle of life’ and represents all individuals, regardless of their age and gender. Unity and togetherness, we believe, sum up the work that Florence Nightingale Hospice do, since their ethos embodies compassionate and honest care for those suffering from life-limiting illnesses. The fresh colours and imagery used for Florence Nightingale Hospice’s rebranding were received well by the client, who commented that “We are now in a position to move forward and increase our profile with a professional image which is a true reflection of our organisation and its services.” (Pat Dodge, Chief Executive).