At this precise moment in time, it feels like everyone in business is wondering what the impact of the UK's exit from the European Union will have on their industry. This question applies to the digital marketing sector just as much as any other and there’s the chance of significant upheaval which anyone working in the industry needs to be prepared for. BUT there is also a chance for experienced marketing professionals with an entrepreneurial flair to stand up and get noticed!
*According to new research commissioned by Ricoh Europe, a quarter (24%) of the 3,300 SMB leaders surveyed from across 23 countries expect to sell entirely different products and services within the next five years. With heightened customer demands dictating the direction of change, 59% of SMB leaders claim innovation is now a top priority. Value for money, demand for choice and emphasis on the quality of experience are deemed to have the most influence over how market offerings can stay current and relevant. As a result, 91% expect to change their products and services to at least some degree.
So, what impact is Brexit expected to have?
The most likely impact of Brexit is that several big players in the industry will decide to shut down, or at least significantly downsize their UK operations. This is possibly going to be the case for global companies which have a choice over where they deploy their assets and services. In the short term, it’s highly possible that other markets in Europe will look like safer bets than the UK and any expansion will be concentrated there while things are in flux. However, this move will mean there will be an obvious gap (and need) for independent and experienced digital marketing professionals and consultants to wade in and pick up a bit of the action from the
so-called “big boys”. So, if you’re a marketing consultant ‘in the know’ and aiming to branch out on your own – now could be a very good time to cut the apron strings and make a break for it!
How can YOU take advantage?
Potential upsides don’t just arise from companies pulling out, many businesses that have plodded along for several years with the same digital marketing strategy will suddenly find that what they've been doing isn't right for the new circumstances that they're now facing. This will cause them to reassess the existing agency/provider and consider new options for their digital marketing spend. If you're a savvy marketer, this is going to be a great chance for you to ‘pitch’ your fledgling start-up business and help grow your client base.
How Holly Small Design can help you on the way to start up success!
If you’re looking to get in on some of the post-Brexit action, then you’ll need high quality promotional and branding tools to do so, and that’s where we come in! With our knowledge, creativity and skills, we’ll ensure your business logo, website and brand identity are the perfect fit for your business to ensure you get off on the right foot. You can make the most of our special new business/start up marketing package offer, which includes everything you need to get your business off the ground, such as:
- Logo design
- 8-page bespoke Word-press website
- 250 business cards & design
- Website domain name
- £1250 plus VAT
As the famous business man and philanthropist, Warren Buffet, once said, “Your brand had better be doing something special, or it’s not going to get the business!” Never a truer word spoken! And if you’re just starting out, first impressions really do count!
One door closes another one opens!
Brexit may be a risk for some businesses, but if you get yourself in the right place at the right time, get your services positioned, then top all this off with the best marketing tools available to help showcase your offering, it could also be a massive opportunity. So, keep your wits about you and get ready to take on an exciting new challenge and make your mark on the post-Brexit landscape!