Sarcoma Accelerator Consortium

The brief

The Sarcoma Accelerator Consortium is a collaborative team of medical experts from the UK and Europe, taking significant strides in advancing the understanding and treatment of rare soft tissue sarcomas. They contacted us needing a complete redesign of their logo and website, that portrayed their objectives. Their emphasis on interdisciplinary collaboration underscores the comprehensive approach required to tackle the complexities of cancer treatment, enhancing survival rates, identifying robust biomarkers, rationalising therapy selection, and standardising data collection, all integral to achieving precision medicine in soft tissue sarcomas. The challenge was to combine the scientific aspect, whilst remaining visually approachable.

The result

The newly redesigned logo represents the linking of people and ideas that the Sarcoma Accelerator Consortium encompasses. The use of multiple colours creates a stand-out logo that can be easily recognised within the field of medical research.

With a fresh design and vibrant branding, the consortium's innovative and dynamic nature is effectively communicated within their new website. We used a predominantly white background throughout the website to allow for the use of the logo colours as features, keeping the overall feel of the design professional and clear with its messaging. The use of a flow diagram enhances the research section, and creates a clear visual. With links to informative publications, anyone visiting the new website can easily find more detailed information and articles.

Information about the institutions, funding partners and consortium members is easily accessed for a full picture of who is behind the company, and allows us to put a human face behind the technology and medical progress. We feel with the new Sarcoma logo and website we have achieved clarity and a professional image that truly represents the companies progressive style.