To re-brand or not to re-brand, that is the question

Businesses often ask the team at Holly Small Design the same question: ''When is it a good time to change our branding?' With this in mind, we've put together some useful tips and advice on whether the time is really right for your business.

Your business has evolved

We all know that a business set up 10 years ago will have probably moved considerably forward with the times, so it would be a good idea to have a freshen up of any branding and logo – the symbol at the heart of your business, if you feel it's become a little out-dated or stale. You may also be thinking about incorporating a brand new element to your business, which would definitely lend itself to a re-look of your current brand identity.

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Your business has grown

Since you started, you have seen real growth, expansion and simply want to seize your opportunity in the marketplace to expand your business offer, before your competitors.

It's time to reach more people

Your business is booming, so now's the time to take your offer to a potentially new and wider target audience. The world is your oyster!

Merging with another business

Now's the time to make the most of any forthcoming partnership, with a joint re-vamp of branding, key messages and strategic direction. Always start as you mean to go on!

Stand out from the crowd

You simply want your business, brand or product, to stand out from the rest of the competition. It's better to be proactive than reactive – do it now or someone else will surely beat you to it.

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