Untangle the Web: The essentials of website redesign

Your website is the front door of your business. The first thing that potential clients see. You therefore need to make sure that it stays aligned to your business and marketing goals. But where do you start? It can seem like a daunting task with so many things to take into consideration. This is why planning for any redesign project is key.

It’s important to first look at your business and marketing goals and see where your current website is working well to meet them and where it isn’t.

1.     Prioritise – look at your goals and identify the critical ones which need to be met through the redesign.

2.     Who is your ideal client? What changes will need to be made to make your site more attractive to them?

3.     What is the current customer journey and at which points do customers leave your site without getting in touch with you?

Your goal in the redesign is to make sure that customers are getting the information they need, when they need it, while reflecting the vision, mission and values of your business.

We’ve selected 4 websites which have recently been redesigned to illustrate how they have been transformed.