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Why is a digital-first approach essential for your brand?
Thinking about taking the plunge and going digital? If you want to see new clients flooding through the door, then taking a digital-first approach to your brand or small business could be the way forward. Whether you’re a startup business or an established family business, going digital gives you the benefit of ‘spreading the word’ on a much greater scale. Here are just some of the reasons why launching a digital marketing plan is essential for your brand:
Brand Awareness
Through developing a digital marketing strategy and placing your brand online, you can generate and engage with an audience beyond your regular customers. There are no time restrictions, such as your office’s or shop’s opening hours, since users can browse your site or contact your social channels at any time of the day. You also increase your exposure by offering the opportunity for users to read reviews and comments about your business. When reviews and comments are easily available to users, your clients can get an understanding of your products and services efficiently in their own time. If multiple new clients are browsing at the same time, this is likely to lead to a higher number of enquiries and in turn, revenue.
Improves Commercial Potential
Having an online presence, which includes your website, allows you to capitalise on your brand’s reach. By generating even a small following, or having users frequently browse your site, you give way to developing increased revenue. Placing your brand within the online sector gives you the opportunity to become shareable – meaning you will no longer rely on physical footfall. Even though curating an online presence can seem like a lot of hassle at first, such as setting up a site and creating social content, it can unravel the potential for some serious revenue. Using a digital-first approach when it comes to your brand leaves room for expansion – no matter whether it’s on a regional, national, or even international level.
Greater Convenience
Following a digital-first approach might not immediately convert to hundreds of sales but by placing your brand online, you have the chance to show potential customers what your ethos is, your offerings, and why, most importantly, you can help them. Furthermore, any forms that would usually be completed manually, can be accessed in a downloadable document. For instance, your client might want to get a quote before they commit to your service, so by managing online forms, you can deal with and respond to enquiries quicker than before.
Improved Data Management
Manually recording data can be both time-consuming and mundane but thanks to the web, data can be easily collated and managed. Instagram Insights and graphs can form the basis of your data analysis, along with external tools such as Hootsuite. Thanks to the efficient data collection by Google and various social media channels, you get a helping hand with the development of your chosen marketing strategy too. Not only does an increase in the amount of data help with improving SEO, but it also means that you can gain an insight into your customers’ demographic – ideal if you are considering expanding your business or opening a store in a different location.
Future-Proofing
When managing your own business, you’re always looking ahead to what the future holds. There’s no way that you can guarantee whether your business takes off but what you can do, is be committed to going digital. By placing your brand online, you are setting your business up to deal with the ever-expanding digital economy (or e-commerce). As well as future-proofing your brand, you’ll also be tuned into the trends, patterns, and popular topics within your industry. What’s everyone talking about? How might your business be able to help or address a certain issue? If you want to give your company longevity, now is the time to think about future-proofing your business with a digital-first approach.
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