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How Psychology of colour affects your Marketing and Branding
If you were to close your eyes and quickly open them to see a Macdonalds sign in your face – what would your first impression be? Bright, cheerful and happy perhaps with the use of the yellow and red combination – it gets you doesn’t it! Getting the basics right Whatever you feel about the…
Read MoreGive your new business the green light – then GO!
If you have recently set up your own business, it\’s vital to get on the right road from the off and avoid any wrong turns. We\’ve put together some top tips to help you do just that and ensure future success in your marketplace. If you have recently set up your own business, it\’s vital…
Read MoreIs Direct Mail making a comeback?
Research suggest that some of our well-loved High Street and non-profit brands, are going back to the old-fashioned way of doing things. Remember the days of carpet bombing and unwanted junk mail falling out of your letterbox and blocking the doorway on an often daily basis? As a result, savvy brands turned to digital marketing…
Read MoreBrand New Business Website: Hire a web developer Versus Do It Yourself
When it comes to starting up your own business, your website is a fundamental communication tool to help you spread the word about the type of product or service you are offering to a wide and diverse audience. With any new business, budget is always tight, but one thing you don\’t want to scrimp on…
Read MoreTo re-brand or not to re-brand, that is the question
Businesses often ask the team at Holly Small Design the same question: ”When is it a good time to change our branding?’ With this in mind, we’ve put together some useful tips and advice on whether the time is really right for your business. Your business has evolved We all know that a business set…
Read More7 Tips for an effective eMail Marketing Campaign
Emails. How much time do you spend each day sending, reading and deleting emails? For most of us they are a fundamental part of running a business. Your email marketing campaigns are meant to engage, motivate and encourage your existing and potential customers. Be careful though, if you don’t follow some simple rules your customers…
Read MoreHow a logo shapes your business
When it comes to developing a brand, logo design is so important. The power of a logo to provoke an emotional response will affect the way customers and potential customers view a particular product, service or company. A powerful logo may look simple but there’s nothing simple about creating effective logo shapes. Close your eyes…
Read MoreShould I redesign my website?
Life doesn’t stand still and neither should your website. But a site redesign is not always a decision that can be made quickly, at the end of the day it does require budget. Maybe just a little for some small adjustments or perhaps a larger sum for a complete redesign. If you’re mulling it over…
Read MoreWhy do we fall in love with a brand?
Love is in the air, its Valentines weekend. Flowers and chocolates are double the price, and all of the supermarkets are offering a ‘dine in for two’ or a ‘Valentines Meal Deal’. So here’s the dilemma, which meal deal do you choose? Do you visit each supermarket trying to work out who is offering the…
Read MoreProtect your brand, don’t lose it!
Your brand is your business, your company, your income – so you’d like to think it was protected, right? This doesn’t just mean having the right insurance, or HR policies in force, this means protecting your logo, your company name, and your images to name but a few. Intellectual Property (IP) includes all patents, designs,…
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